Design for founders in fintech.
Brand, product, and the things you put in front of investors and customers. One practitioner, 25 years, from Mastercard → seed stage.
Why founders call me
The product shipped and the brand never caught up.
It happens quietly. The product moves every week; the brand was set once and never revisited. Nobody's job is to keep the two in step.
Usually someone has already been paid to close the gap. An agency delivered a brand. A consultant delivered a diagnosis. Good work, and it stopped at the door, because nobody owned the whole thing.
Then something forces the issue. A raise. A launch. A procurement review. A demo with a bank that needs to see a company, not a prototype.
Most first calls start the same way…
“The product is better than it looks.”
“We paid an agency for a brand and it’s sitting in Figma.”
“The consultant gave us a list. There’s nobody here to do it.”
“I vibe coded it to get the idea out of my head, and now that’s what we’re showing people.”
None of these are execution failures. They get solved by one person holding the line between what you’ve built and what people see.
Where I contribute
- Brand identity
- Product design
- Design systems
- Websites
- Investor and sales materials
Selected work
All work →Word of mouth
“I’ve thrown the best part of a decade of projects at Aidan, from brand to product to the things nobody else could untangle. When something has to be excellent, he’s the first call I make.”
Johnny Kane · Co-Founder & CPO, Dimply
“At Mastercard, anything of mine that had to land with leadership went through Aidan first. He has a way of taking what matters and making it look like it matters.”
Tansy Murray · Design Leadership, HubSpot
“Aidan is one of the most talented design minds I’ve ever encountered. His ability to create excellence feels effortless without ever feeling over-designed.”
Eoin Bara · Founder, Tipple
Ways to work together
Design Partnership
From €10,000/monthTwo days a week held for you. Senior design judgment already inside your context, so nothing needs rebriefing.
Some weeks that is four days of work. Some weeks it is a call and a file.
Finish
€7,000 fixed · one weekWorks like a product.
Looks like a prototype.
A sprint that brings the design up to the standard of the build. Send it Monday, get a branch back Friday.
A focused week on what matters most right now.